Keep your audience in mind - If you are targeting women in their , this would be a logical thing to do.
Remember, try to think of what your target is - are you trying to get someone young and hip?
Draw inspiration from movie quotes, song titles and infamous TV or internet moments.
Your goal should be that the tagline isn’t wrong, dumb-sounding, but exciting. What this conveys is an extreme lack of creativity.
These headlines do not stick out and they’re just plain old lame. In fact, studies show that one of the biggest turn-offs for men and women is cheesy pickup lines. “I might be the one,” “Howdy,” and “Looking to meet new people” are all overused headers and, for the most part, unnecessary statements.
For example, a dating service could reference the movie title “To All the Boys I’ve Loved Before” in a subject line.
A spa or salon could weave in the movie title “Inside Out.” A landscaping business could reference the online game Angry Birds.
Your presence alone on an online dating site already suggests that you are on the market.
Use your header to tell something original—something only you might say.Want a surefire way to engage your subscribers and get them to open your emails? The “Pairs nicely with spreadsheets” subject line from Warby Parker is a good example. But, before we start, here are some funny subject lines to use as inspiration: To get subscribers to crack a smile and click open on your email, try combining two things that may not necessarily fit together.Since humor is subjective, it’s always a good idea to run your subject line by another colleague to make sure you’re not crossing the line. Political humor may alienate a segment of your audience, so use extreme caution here. As always, you want your email content and subject lines to be diverse.You’ve worked hard to create a voice and tone for your brand. In other words, you don’t have to make your contacts laugh with every email.For example, an online retailer could connect hip trends to the older generation.