She has a bachelor's degree in business and marketing from Towson University and is working on a master's degree in publications design at University of Baltimore.
Online dating is no longer seen as a last attempt for the desperate and lonely to find their soul mate.
A further 20 percent used online dating for non-exclusive romantic partners and 23 percent of respondents stated that that they used online dating apps and services explicitly for sexual encounters.
The same survey also found that dating platform or app usage was more popular with male internet users than among female ones.
Research the dating industry to get an idea of the types of services and products these businesses offer to people who are navigating the dating scene.
Discover why people date, whether it’s to have fun, enjoy new experiences, make friends, find love or get married.
Figure out what your target market is and whether you’ll focus on a specific niche within the dating services industry.
You may elect to help recent college graduates find dates with other recent graduates, your business could help women over 50 find dates or you may set up a dating service that targets professional men who own their own businesses.
Find out what services they offer, where they advertise and their approach to attracting clients.
Come up with ways to differentiate yourself, whether through pricing, offering varied services or creating an exciting personality for your dating services business. You might offer matchmaking, provide date night ideas, give coaching on what do and what not do on a first date, assist clients with selecting body-appropriate wardrobes or host speed dating events.
You need a logo, business card template, brochures, a website and a blog, all appropriate to your business.
Go for a light-hearted design scheme rather than something ultra-serious.
Pitch dating stories that include tips and advice to local print publications and blogs to begin positioning yourself as a dating expert.