By the early 1940s the Craftsman brand was about 15 years old and had become highly successful.
The Craftsman line included a full range of mechanics' hand tools by this time, from sockets and drive tools to wrenches and pliers, as well as a broad range of woodworking tools and power tools.
And the tools had an excellent reputation for quality -- from the beginning, the Craftsman line had been built by selecting tools from leading makers, ensuring their quality and functionality. If you could have looked into the toolbox of someone who had purchased exclusively Craftsman tools during the 1930s, you would have seen a hodge-podge of styles and designs of tools, all of fine quality but without much in common except the stamped Craftsman name.
If we now look forward to the Craftsman "modern era", the most striking change to be seen is that, for the first time, Craftsman tools had a common design to serve as a brand identity.
The last alternative is intriguing and may seem even a bit radical.
A company that designs and specifies a product is already more than half way to being a manufacturer, and Sears has always been considered as just a buyer and retailer, not a manufacturer.
Based on the evidence collected so far, we believe that Sears chose alternative (3).
More specifically, they developed the design and specifications for the modern era tools, then "auditioned" multiple companies (at least two) to produce tools to the specification.
In this page we'll look at the Craftsman "Modern Era" that began around 1945, with a particular emphasis on the manufacturer of the Craftsman "V" series tools.
But before revealing the identity of "Maker V", we want to briefly discuss the origin and intent of the modern era tools.
Moore Drop Forging was later reorganized as the Easco Corporation, and then still later became part of the Danaher conglomerate.